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Who is Coach K?

Born and raised in Torrance, California, Ian Kay is a heart-led entrepreneur, athlete, coach, project manager, and product developer.

Areas of expertise: movement, strength & conditioning, HIIT, endurance, variety of resistance training, circuit training, calisthenics, kettlebells, Beckford Bar, accountability.

My purpose is to bring joy to and improve the lives of others by living an inspired life. I'm on a journey to encourage people to take ownership for their life through fitness and healthy habits.

A fit lifestyle isn't just about exercise endorphins, muscles and looks, it's about building confidence, mental toughness, progressing towards your goals, and life-long relationships with other like-minded people who want to better themselves.    

Athleticism runs in my DNA. I played baseball for 14 years, all the way through high school. I come from a family of athletes. My older brother Jordan played D1 NCAA football (place kicker) for UC Berkeley. My dad Neil was a NBA referee from 1983-85.

Even though I was born with a congenital heart defect (Aortic Stenosis) I do not consider myself a victim. I have had two open-heart surgeries and I am a proud heart warrior. I have faced adversity that has helped me transform my vulnerabilities into my greatest of strengths. Early on in life I learned how to manage my disadvantages.

I am not a victim. I am a fighter. I am not a product of my circumstances. I am what I continue to work on and make of myself. I‘ve faced many obstacles during my childhood (Rottweiler attack age 7, diagnosed with Tourette's Syndrome age 10,  underwent two open-heart surgeries age 14 & 26) I continue to overcome and take on the challenges of life with a positive attitude.

Life is not fair; it is what you make of it. Everyone has their struggles and a unique story. When you experience something, no one will ever be able to take that away from you. Traumatic experiences early on in life shaped who I am today. From all the things that were out of my control, all I could control was my attitude and mindset. 

I learned a long time ago that the only thing guaranteed in life is change. I have multiple scars on my arm that tell a story. When I was 7, I was viciously attacked by a Rottweiler and had a near death experience. I was traumatized and terrified of dogs for years. My perception of how precious life is, forever changed. I healed myself and grew from the experience. I overcame my fear of dogs.


Conquering my fears early on in life brought clarity, meaning, and purpose to me to serve and help others thrive.

I’ve been helping people online with their fitness goals since 2017. With over 15 years of strength training experience, I firmly believe in the positive benefits exercising and living and active lifestyle brings to all areas of our lives.


Are you ready to make a change? 

Overcome any obstacle standing between you and what you want. Even if you feel you’ve tried everything and still don’t have the answer. That’s all going to change with Coach K.

In addition I offer fitness coaching in the specialized area of high-intensity resistance training to help you achieve physical and emotional results.


With your commitment, I can help you transform your body while feeling mentally strong and motivated. You will gain discipline and habits that will lead to a healthy and fulfilling lifestyle.

This website is operated by Ian Gregory Kay, a health and fitness enthusiast who is dedicated to serving others and making a difference in their lives by sharing information, experience, and advice.

Question time. Do any of these ever run through your head?

  1. I feel like something is missing in my life.

  2. I’m not passionate about anything and I’m just going through the motions.

  3. I’m at a crossroads and I need to find some clarity.

  4. Why I’m really here and what I should be doing with my life.

  5. I dislike my job or feel kind of stuck in it, like I’m throwing my potential away just to get a paycheck.

  6. I’m holding myself back in my business because I’m scared to fail (or succeed…)

  7. My heart is broken and I don’t know how to make the pain (and thoughts of my ex) go away.

  8. Things in my life just aren’t in alignment with the person I want to be.

  9. I don’t have any savings and I’m worried about being able to support myself financially.

  10. My low confidence affects every area of my life.

  11. The weight just won’t come off.

  12. I’m sad and stressed ALL the time. 

  13. Life just feels like a black hole and I’m struggling.

  14. I’m so confused, why can’t I just be HAPPY?

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